Create a Desktop application as a Minimum Viable Product for the Projectplace Service.
Which will trigger increased user engagement on the web application.
Create an always on desktop client which will show real-time notifications of the relevant events for the user in Projectplace which will increase the users engagement in the service.
User x spends most of the time on their desktop.
User gets a native notification of interest -> clicks on the notifications -> takes him/her to the web app